A full site build and production coordination effort for a working salon business — replacing a legacy site with a custom-built, image-led experience, live booking availability, and an embedded AI concierge.
Established the site's editorial, image-led opening: logo placement, primary navigation, and a full-bleed hero designed to read as a luxury salon rather than a template.
Structured a dense service menu — treatment names, durations, and pricing tiers — into a scannable layout.
Converted a large, easily-confusing service catalog into a clean, categorized reference.
Wrote and placed the practitioner's professional bio in a way that builds trust quickly.
Rewrote cancellation, late-arrival, and studio policies into plain, unambiguous language.
Integrated real-time appointment availability directly into the site via the Square API.
Closed the page with contact details, map, and social links, plus the embedded entry point to Lily.
Visit the production site to see the full experience, including live booking and the AI assistant.